Pepsi Logo - A Response: digital
So they recently plastered the Powell BART station in San Francisco with Pepsi ads. Just big posters that say "POP", "HOPE", "SODA", "JOY", etc. All flaunting Pepsi's new lopsided logo.
And every time I see the logo, I can't help imagining a big belly button in the middle... So I thought I would share my vision with you all. You'll never look at the Pepsi logo the same again =).
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Wow, hi internet. Thanks for stopping by -- If you'd like to see what else I do, the rest of my blog can be viewed here, or you can visit my artwork site here.
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Back by popular demand... "Pepsi Logo - a response" tees!
Posts
Great job man! Hope you don't get sued.:)
Radu Burtescu
February 9, 2009 3:07 AMi LOVE this! thank you~
nicole
February 9, 2009 3:13 AMWhen i see it, I see a little bird. It actually reminds me of the bird from the old Always box. http://tinyurl.com/achomv
abelafonte
February 9, 2009 8:48 AMI got linked to your blog via the pepsi image. After looking through your posts I thought I'd leave a note saying how much I like your work. You are clearly very talented!
Drew
February 9, 2009 8:49 AMNice, I keep seeing your stuff using stumbleupon, you keep getting better, keep it up!
colas rtney
February 9, 2009 8:52 AMHAHA! I'm so happy to see this.
Katie
February 9, 2009 9:15 AMFinally, an artistic response to how I feel about all of those horrid, sugary drinks that induce burping and bigger beltlines. Well done.
richard
February 9, 2009 10:20 AMThanks for this. I see the same exact thing when I see that new logo.
George
February 9, 2009 10:26 AMClearly you put in far more thought than Pepsi's agency did.
Rob Frankel
February 9, 2009 11:29 AMI'd never even seen the new Pepsi logo before (I'm not a soda drinker), but I went to pepsi.com after seeing this, and I cannot stop laughing at the logo now. Hilarious.
Shanna
February 9, 2009 11:45 AMHahaha that's amazing. Real creative!
smellys0cks
February 9, 2009 11:49 AMgreat job, you're the best, hahahaha!!!
javitochiqitin
February 9, 2009 11:56 AMGood job!
You're on Reddit: http://www.reddit.com/r/funny/comments/7w0i2/pepsi_logo_a_response/
Congrats!
Nobody
February 9, 2009 12:54 PMBrilliant!
sosb
February 9, 2009 1:11 PMsoooo goood !!!
Lucas
February 9, 2009 1:22 PMBravo.
cam
February 9, 2009 1:35 PMBrilliant! You have just caused no telling how many painful meetings.
fred leo
February 9, 2009 1:39 PMLove it. It's oh so true!
Feast of Fools
February 9, 2009 1:42 PMThe irony is delicious!
Hoot
February 9, 2009 2:14 PMAs someone who's constantly trying to figure out the reason for design decisions, I have to say I think you've hit the nail on the head. Cuz otherwise I couldn't figure out why Pepsi felt the need to change their logo (and then plaster it all over the Powell station in San Francisco).
Super.
Eric Fisher
February 9, 2009 2:20 PMNow it reminds me of Strong Sad.
F6x
February 9, 2009 3:23 PMit reminds me of a guy bending over and if you draw a line you can see his butt crack. (the red is the shirt and the blue is the jeans.)
Anonymous
February 9, 2009 8:46 PMI like it, it seems if we drink it we will be like that.
one day one draw, I absolutely agree with you.
Peace man..
Rachmat Setyono Blog
February 9, 2009 9:14 PMOh I think we all know what they had in mind with this shitty redesign: Fauxbama.
Davezilla
February 9, 2009 10:57 PMGreat stuff!!
creative pix..
great site...
deepika
February 9, 2009 11:11 PMI would have liked to say that I posed for that... but my belly aint *that* big
rust
February 9, 2009 11:24 PMlove it :)
Sonal Jhuj
February 10, 2009 2:16 AMhahahaha, Amazing! Your interpretation is way more captivating than the original super-sloppy logo
5teve
February 10, 2009 3:18 AMGreat interpretation of the logo. Great artwork! Awesome stuff.
truparad0x
February 10, 2009 6:14 AMTurn the Logotype upside doum and Pepsi looks like it spells 'is ded'
ArtForge1
February 10, 2009 9:30 AMStrong Sad in a pepsi outfit.
Anonymous
February 10, 2009 9:48 AMhah. this is great. i love the subtle man-boobs.
Anonymous
February 10, 2009 10:18 AMhttp://www.hrwiki.org/images/2/23/pompom.PNG
Anonymous
February 10, 2009 10:22 AMExcellant! Beautiful interpretation...lol You rock :)
Diana
February 10, 2009 10:46 AMHow DARE Pepsi provide us with a soft drink that tastes good, but is unhealthy. Don't they know that many humans can't control themselves? It's Pepsi's fault, NOT ours!
Pepsi, you irresponsible bastards, your product should be banned and all we should have available to us is water, because WE CAN'T BE TRUSTED.
Oh, and Rob, your first name rhymes with Knob. Clearly I've put more thought into your name than your parents did. Right?
Sam
February 10, 2009 10:57 AMWow! That's great!
Queen Rosebud
February 10, 2009 11:38 AMBack in October, I saw butt cracks, and worked up a treatment on my site.
The New Pepsi Logo Looks Like A** (Literally!)
Not as artistically accomplished as yours, of course, but interesting anatomically-speaking.
Kevin M. Keating
February 10, 2009 11:59 AMAwesome!
Now when I see them in NYC, I'll have a quiet laugh to myself instead of rolling my eyes at the logo like I usually do...
Phil
February 10, 2009 12:27 PMViva La High Fructose Corn Syrup!
rigdenpoet
February 10, 2009 1:45 PMAwesome illustration! Not too far off from my critique here: Pepsico Rebranding
Jared Guay
February 10, 2009 3:40 PMHaha, I do believe Joan Crawford just spun in her grave!
Great job!
(First saw this on ffffound, if you're keeping track.)
Juffey
February 10, 2009 3:45 PMwow, publicity... good job.
This is quite clever. thanks for changing my view of pepsi.
rocketRefund
February 10, 2009 5:39 PMDid you see the big one that says "JOY" right by Chinatown?? It's huge!! And so ugly!
I love your illustration! This made my day! :D
AMO
February 10, 2009 6:15 PMhahaha... sweet! love it. :)
mzrichee
February 10, 2009 7:52 PMAmazing. Found this via Google reader "cool" recommendations. Took like 3 clicks to find my way back to the source.
This is gonna be all over the place.
OwlBoy
February 10, 2009 9:52 PMmmmm..type two diabetes. yum!
Poplab
February 10, 2009 11:17 PMHe looks sad..much like many soda drinkers.
Olivia
February 11, 2009 1:00 AMi noticed this at work when we started getting the new logo 2-liters; the diet pepsi logo has a slimmer middle bar, or midriff if you will. seeing this post reminded me of this, thought i'd share :)
http://upload.wikimedia.org/wikipedia/en/4/49/Diet_Pepsi_logo_2008.svg
http://upload.wikimedia.org/wikipedia/en/e/e9/Pepsi_logo_2008.svg
mcshaggy
February 11, 2009 4:33 AMPepsi is the only soda I drink. I'm really addicted to it. And I can't help to blame it for my discreet but always present pot belly.
Loved your inspiration!
Cheers.
Roger
February 11, 2009 7:18 AMBest thing I've seen all week.
Chuck
February 11, 2009 7:20 AMyou made my day, thanks!
Chris
February 11, 2009 7:57 AMI've heard rumor that the re-imagining of the Pepsi logo was done to evoke the same feelings of Obama's logo used during the campaign. They even use words like CHANGE and HOPE and other buzz worthy words to evoke the same response.
Marbles
February 11, 2009 8:04 AMAs not only a graphic artist but an expressive artist, the new Pepsi logo has given me the same feeling I get when I hear nails on a chalkboard. Thanks for making this great picture ^^
Gabrielle
February 11, 2009 11:41 AMI like to talk about stool.
Fecal McStool
February 11, 2009 2:05 PMHey dude, As a fellow artist and designer I greatly appreciate this! it made me smile. Just wanted you to know put a shout out on my blog about it! keep up the good work!
http://jeffandgraydon.wordpress.com/2009/02/11/awesome-redesign/
Graydon
February 11, 2009 3:46 PMHa-ha!!! Love it!!!
The Farmer's Wife
February 11, 2009 4:01 PMit looked like an airline logo to me
faithlessfate
February 11, 2009 5:39 PMhilarious, great work!
go
February 11, 2009 10:53 PMwe think this is brilliant
janinestein
February 12, 2009 3:09 AMthat is perfect!
csquad
February 12, 2009 5:03 AMClever and ingenious !
Cesar
February 12, 2009 7:36 AMI loved this so much I posted it at notcot.org today. :) Great job! I knew this logo bothered me but I didn't know why.
c*liz
February 12, 2009 8:22 AMI can only imagine the boardroom meetings your logo adaptation will generate. Oh to be a fly on the wall...
Very ingenious.
Gypsy at Heart
February 12, 2009 8:53 AMI wonder when Pepsi will do a double-take & revert back to the old logo!
Anonymous
February 12, 2009 9:03 AMDamn you! I can never look at Pepsi the same again! Good thing I drink Coke.
Anonymous
February 12, 2009 9:40 AMSo so so so so true! Brilliant!
Anonymous
February 12, 2009 11:23 AMI never see an obeise person looking at the Pepsi logo. *looking at a can right now*
Anonymous
February 12, 2009 1:09 PMThis is great stuff! Now we need one for Coke...
Demarketeer
February 12, 2009 1:37 PMIt's the boomer from Left 4 Dead!!
Anonymous
February 12, 2009 3:10 PMYou people are moronic! Finally, a good packaging design move comes along, and everyone hates it. It's not just another three-dimensional piece of trash like AT&T.
Chris
February 12, 2009 3:35 PMSome very interesting comments.
I personally like the new shape and colours of the logo.
But i hadnt seen it until i saw your interpretation, which may be why.
Very good vision.
**By the way you've just hit notcot.org if you are keeping track.
Aleks James
February 12, 2009 3:35 PMAmasssing. best thing i've seen all day
dobi
February 12, 2009 6:29 PMYES!!! Thank you... I finally get the new logo! ;-)
Albey
February 12, 2009 7:02 PMI love the Pepsi dude. Actually, when I look at it now, I can't help but seeing the backside of someone trying to bend over and pick something up but can't because of his size. The red is the t-shirt, and the blue is his pants, but in the white is a butt crack instead!
Anyway, I checked out your site and really dig your work. Have you ever considered showing your work at Upper Playground? They'd probably sell your t-shirts too. it's right up their alley.
Also, is there somewhere I could come look at it to potentially buy some?
-Spencer
Spencer Douglas
February 12, 2009 7:45 PMp.s.-I posted this on my facebook page to get you some well-deserved publicity.
Spencer Douglas
February 12, 2009 7:47 PMthis is so clever! i love it!!!!!!
Anonymous
February 12, 2009 7:55 PMI also like the fact that Pepsi always reminds me of DysPEPSIa
MicEdwards
February 12, 2009 10:24 PMamazing concept and you're right in changing my view about the logo forever.
Bhooshan
February 13, 2009 7:37 AMhere's my response to it (crudely done on powerpoint!)
http://www.facebook.com/photo.php?pid=5865177&l=1fdfe&id=636910272
jose
February 13, 2009 7:50 AMbtw, i used your pepsi can. is there like internets etiquette or something i should be following?
jose
February 13, 2009 7:55 AMPretty awesome.
Joshua G
February 13, 2009 12:40 PMI agree with you. The new logo sucks. I love you're drawing. I think it could also look like a muffin top or butt crack.
I wrote up my criticism of it on my blog here:
http://www.nikdaum.com/news/2009/01/new-pepsi-logo-sucks.html
Nik Daum
February 14, 2009 5:19 PMand here i was, thinking pepsi was sweet, but this... ;)
Willem-Jan
February 15, 2009 1:57 AMVery witty and apt!!! :-)
Maya
February 15, 2009 6:18 AMI am a month (today) without a Pepsi. My friend sent me this link. Thank you! (I'm linking it to my blog.)
Skinner Family
February 15, 2009 9:15 AMMy response:
http://lh3.ggpht.com/_91LYNEDZUMs/SHB37EvvVkE/AAAAAAAAAu4/BJ7TO9EuLm4/s144-c/UntitledAlbum.jpg
MathChique
February 15, 2009 4:28 PMMore about it here:
http://www.underconsideration.com/brandnew/archives/the_new_pepsi_challenge_guess.php
Anonymous
February 15, 2009 5:29 PMwhat they did was say "how can we make this logo even uglier?" and they came up with the new pepsi logo :P
Helen
February 16, 2009 4:34 PMLawrence, that is freakin awesome!!! Love your creativity/imagination. Rock on! BTW, I found out about this pic from reading a twitter at http://twitter.com/jaygoldman
Anonymous
February 17, 2009 7:00 AMdude, you got a lawsuit coming your way if this thing catches on.
Kashfia
February 18, 2009 7:16 PMYou have hijacked their brand. If they have sense of humor, they will stay quiet and out of the way. The truth is what you did will likely connect with a small segment of people and they will drink more Pepsi because of it. Or maybe some good will come of your work and less people will drink those junk food drinks. Kind of like the Truth Campaign for cigarettes.
Great work either way.
Tim McMullen
February 18, 2009 8:13 PMThanks Lawrence, this image is now the very first thing that will come to mind on seeing pepsi.
Steve
February 20, 2009 4:12 AMI will NEVER see this in the same light again. EVER.
Thanks :D
Literally, lol...
adamson
February 22, 2009 9:16 AMPersonally, when I saw your AWESOME interpretation, I saw Strong Bad from Home Star Runner:
http://rawfoodrightnow.blogspot.com/2009/02/pepsis-logo-looks-like-obesity.html
I tried to make "Mr. Pepsi" look like Strong Sad.
But I can't change the total awesome-ness of your original.
Does the guy have a name? Or is he "Mr. Pepsi"?
Heidi from Raw Food Right Now
February 22, 2009 8:02 PMHaving never been a soda drinker, and not being a t.v. viewer, and living many of my adult years in Vermont (the state without billboards) - I have never had an interest in logos.
That being said, it is clear - at least to me - that Pepsi may have intended to create a sort of red/white/blue happy face looking up at the sun with jubilation due to our 'new country' with President Obama ... and a take off of his campaign logo (which I DID care to notice!).
However, I think your depiction of Pepsi - the company and its products - is much closer to the mark ... right smack in the belly button of their audience. So much more honest. Cheers!
GoRawMe
February 23, 2009 9:27 AMand all this time i thought they were ripping off the Obama logo....turned out to be some fat dude.
jkc
February 27, 2009 10:48 AMI always saw it as a smile
Anonymous
February 27, 2009 5:45 PMDude, after enough people protest the New Logo, Pepsi's just going to restore their original logo only now they'll call it "Logo Classic". And then they'll make MILLIONS.
Rich
February 28, 2009 3:54 AMI enjoyed this!
One thing, though. My brother works at a supermarket and he asked the Pepsi worker that was delivering soda why they changed the logo and he said that now it represents a smile (the white). The bigger the smile, the more caffeine it has. Diet has the least, regular in the middle, and Max has the most. I thought it was kind of cool. :D
Anonymous
March 2, 2009 6:43 PMone word: Negativland
Glenn
March 2, 2009 9:34 PMI hope Pepsi sues you.
Anonymous
March 5, 2009 6:26 PMI hope Pepsi sues you, too, because they won't win and it would make your interpretation famous. Way to go!
belefant
March 20, 2009 10:04 AMlooks good
Hot Fuzz
March 20, 2009 5:06 PMThere's no question Pepsi was trying to co-opt the Obama campaign logo, and hence, ride his coattails; I was so disgusted by these lame and fatuous ads, and happy to see them ridiculed here.
John
April 1, 2009 9:41 PMIts not that easy to see what you saw in that logo. You have a great eye and talent. Those losers who created the logo that you simply destroyed (and for good), should really hire you for some serious bucks to "bulletproof" their design candidates.
Anonymous
April 8, 2009 3:30 AMgood post
WoW Gold Guide
April 12, 2009 2:40 PMthat's a nice idea.there are all of pepsi's logo in my blog.entrepreneurs
Anonymous
April 16, 2009 12:22 PMHi,
Just love your work!! I especially love the Pepsi ad. Art imitates life!
Sharon
Medical Transcription
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http://www.myspace.com/workingfromhomemom
Sharon
April 19, 2009 1:51 PMI hope Pepsi sues you.polo shirts
Blogger.jinbo
April 20, 2009 12:25 AMTotally just made my day, and I could resist setting this as my new desktop.
Well done!
Anonymous
April 25, 2009 2:10 AMYour Pepsi logo jarred me out of a two-month blogging hiatus. Thanks.
Lisa @ Corporate Babysitter
April 26, 2009 2:21 PMwow, I really want a Pepsi right now. The logo has different variations that change with the different Pepsi products. Am I right?
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yanhui
April 29, 2009 2:27 AMhahahahaha
Ted Heath
May 2, 2009 11:57 AMhair straightenersugg bootscheap handbagscheap bagscheap pursetnspyder jacketstattoo wholesalejackets worldjackets cartmen's clothingwomen's clothing
bing shen
May 4, 2009 1:02 AMThis is so god dang funny I hope you figure out a way to get rich off it. It's freaking perfect. Way to go. Could they sue you if you reversed it?
Mr Koppa
May 5, 2009 5:33 PMYou are totally RIGHT, man...
I love Pepsi, the actual drink...... but the logo is just too f_cked up.
Anonymous
May 22, 2009 7:13 PMHave you ever noticed that when you turn a Pepsi can on its side, it looks like "isded" (is dead)?
Bubba
June 12, 2009 12:44 PM@radu burtescu, pretty sure satire is covered under fair use clause. can't be sued...
kinda hoped this would ruin pepsi's needless logo change.
rocketRefund
July 5, 2009 6:28 PMIt's beautiful! I feel full...
Love your work. Have you seen my BluBoy character?
BluBoy Comics by Ryan Spencer
July 28, 2009 1:48 PMit looks like strongsad!sesi
Anonymous
August 4, 2009 1:46 PMDUH! The new Logo is made to look like "Obama's campaign logo" Pepsi was in the tank for Obama.
I'll be damned if I drink Pepsi for taking political sides for such a left wing radical! I'll stick with Coca-Cola, who chooses to stay out of politics!
Anonymous
August 6, 2009 7:25 PMYou're probably my favourite person ever for this.
A-Shark
August 17, 2009 8:14 PMFFA instant classic!
Osaurus
August 27, 2009 8:57 AMHaHa, this is Awesome!
kryptoeyez
August 31, 2009 11:10 AMThe fact that these t-shirts are available in sizes from XL to 5XL is additionally hilarious to me.
Charles
September 24, 2009 2:38 PMIs that a cigarette or drool?
Anonymous
September 25, 2009 11:20 AMI had a visual issue with this logo a lot like yours. Only the side I was picturing doesn't have view of his belly button :)
TGDStudios
September 29, 2009 8:11 AMFunny, I will always think of this every time I see the new Pepsi logo!
David
November 8, 2009 5:03 PMGo look at postsecret.blogspot.com this week:
"A designer friend told me that the secret inspiration for the new Pepsi logo was the Simpson's Comic Book Guy."
http://2.bp.blogspot.com/_a7jkcMVp5Vg/Sv-eew3RUqI/AAAAAAAAKXE/sp9bLzZk6S8/s1600-h/pepsicomicguy.jpg
Anonymous
November 14, 2009 10:39 PMBrilliant! Surprised no one has drawn on those poster ads on the streets with your rendition.
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